Upon George Floyd's death in May 2020, almost every professional sports team in the United States released a statement pertaining to racial inequality and social injustice. We analyzed text of the BLM statements  by all teams across the four major men's professional sports leagues and found some interesting differences between the NFL and the rest of the leagues. 

The global outbreak of the COVID-19 forced most sport leagues to cancel games in March–April 2020, leaving no sport games to watch for sport fans. The present study examined how sport consumers appraise stress and engage in coping behaviors resulted from sport lockout due to the global pandemic.

Research findings from a national panel data showed that Twitter, YouTube, and website/blog use before, during, and after the event are robust predictors of fantasy sport consumption while Facebook use is not associated with fantasy sport consumption at all.

The current study aims to provide a systematic approach to detecting and identifying social desirability bias (SDB) in survey data using controversial sponsorship as a research context.

Robust evidence suggests that cultural variation affects consumer information processing. However, how different cultural orientations lead consumers to different moral judgments toward celebrity endorsers’ unethical behaviors is less appreciated.

Covid-19 has been politicized in the U.S. This study explored the effect of recreational golfers’ (N=199) political orientation on the relationship between their risk assessments of COVID-19 and intentions to revisit the golf course. A first-stage moderated mediation model consisting of general risk awareness of COVID-19, perceived risk of playing golf, and revisit intention was introduced to specify when and how political orientation influences an individual’s decision to play golf again.

Three experiments explore how sport consumers respond to sponsor advertisements featuring a team that lost a pivotal game. The study findings provide implications for sponsors to consider different messaging strategies depending on the level of team identification with the losing team.